Don’t like Uber, take a Lyft.
Lyft is an on-demand transportation company based in San Francisco, California. It develops, markets, and operates the Lyft car transportation mobile app. Lyft operates in approximately 300 U.S. cities and provides over 1 million rides per day.
Declared as an emerging competitor to Uber, Lyft was launched in the summer of 2012 by Logan Green and John Zimmer as a service of Zimride. In May 2013, the company officially changed its name from Zimride to Lyft.
The company was valued at US$15.1 billion as of June 2018 and has raised a total of US$5.1 billion in funding. Lyft expanded into Canada in December 2017 as a competitor to the already established Uber.
What’s the Difference? Innovation:
Lyft goes beyond the act of car-sharing
Unlike other carpooling services, Lyft’s approach to safety is a little more unique. What makes Lyft distinctive is perhaps its attempt to weave social into its core services.
It additionally requires all drivers and users to connect to a Facebook account, ensuring that ‘even if something does go wrong, Lyft has a way to identify both parties in the case of a ride gone bad’.
Lyft is Like a friend with car
Lyft is building its fame based on another USP, which is experience-rich rides. While Uber drivers are more formal and polite, Lyft drivers are more encouraged to welcome passengers as ‘a friend with a first-bump’. Some even have themes like the Harry Potter Lyft, ‘hip-hop Lyft’, the Trivia Lyft, the Karaoke Lyft.. and the list goes on.