The easiest way to save when shopping online!
Founders: Ryan Hudson, George Ruan
Equity Raised: $55 million
Estimated 2018 Revenue: $100 million
Lead Investors: Citi Ventures, Anthos Capital
Honey a free browser extension. It is the easiest way to save when shopping online! They currently have a coupon applying browser extension (available on Google Chrome, Safari, Firefox, etc.), a cash back program called Honey Gold, a price watching tool called Droplist, and are working on several more features and products to create abundance for all!
Its business model resembles other coupon and cashback programs: retailers pay Honey to distribute discount codes, relying on the promotions to generate more sales. Honey’s expanded its offerings in recent years, giving users access to “shopping lists” that provide the price history of various items, similar to a flight-tracking app; its user base has doubled in the past year to 10 million.
Designed to help consumers save time and money, Honey’s 10 million users worldwide, shop over 30,000 retailers knowing that Honey is finding the best deals and coupons for their everyday needs. The free browser extension automatically finds and applies coupons at checkout, it also helps users save money on Amazon by showing price history, best price detection and a product called Droplist that watches select products and sends notifications when it drops below a selected price.
What’s the Difference? Innovation:
This new app instantly will check and apply every promo code when you shop. Honey automatically finds coupon codes for the site you’re shopping at and applies them to your order when you check out, saving you money and coupon searching time.
Users don’t need to register with Honey to get publicly available coupon codes. Honey works with thousands of different stores and sites.