Appboy is back in customer relationship management and mobile marketing automation.
Founders: Mark Ghermezian, Jon Hyman, Bill Magnuson (CEO)
Equity Raised: $170 million
Estimated 2018 Revenue: $50 million
Lead Investors: Battery Ventures, Blumberg Capital, ICONIQ, Meritech Capital, Rally Ventures
Braze, Inc. develops customer relationship management and mobile marketing automation software that businesses use to manage their mobile applications. The company was originally named Appboy Inc. upon its inception, but it was re-branded in November 2017, as Braze, Inc.
ABC News, GAP, Dominos, CITI, Microsoft, KFC and axel springer are using Braze services and dealing with their customers in most easy and satisfying possibilities. Whereas Braze having the top brands in their customer list still Swrve, Kahuna and Oracle are the new challenges.
What’s the Difference? Innovation:
The platform gives us the ability to A/B test easily and measure the outcome. But there’s no solution at the moment to do personalization. With Braze user re-engagement via push messaging and in-app communication becomes easy now.